I’m excited to see this new BIGY2GO grocery shopping program. It’s not at a store near me yet, but I hope the idea catches on and other stores start to do it.

The basic idea is this: For a flat rate of $10, Big Y will shop for groceries for you. Four hours later you can go pick up your groceries at the store.

This concept appeals to me on so many levels. First of all, I’m online all the time and happen to love online shopping. Think of it this way. If I research a recipe online, I can order ingredients right then and there. I don’t have to print out the recipe and take it to the store with me. That’s awesome.

Second of all, I have so little time these days to enjoy life outside of work. Chores like grocery shopping can sometimes fill up a whole night for me. $10 isn’t all that much to me these days if it means I can save time.

The downside is that Big Y is so much more expensive than Stop & Shop. I generally prefer going to Stop & Shop, too. And, of course, the program is not available - just yet - at a Big Y near me.

I applaud a relatively small family-owned chain like Big Y taking a chance with this forward-thinking idea, because it shows that they’re willing to try new things and that they are keeping their customers in mind. Now if they could just come down on their prices, we’d all be much happier.