A sigh is just a sigh

“The problem with the French is that they don’t have a word for entrepreneur.” — President Bush

I’m thinking about brand names today for some reason. I’ve also been thinking about blogging. So, it’s no wonder that I put the two together. What if we thought of blog names as brand names? If they are, what do my brand names, Sigh Club (TM) and Sound Check (TM) really say about me? Do people like Sour Bob more because he’s got such a great blog name or would it not matter if it were named Bob’s Blog because of its content? Which came first, the great blog name or the content? Does the name define the content?

Does Sigh Club mean that I sigh a lot? That I’m exasperated? Or perhaps exasperating? Am I part of a club? I have to wonder if a lot of people follow my link because it sounds like a porn site. I can’t be the only one with a dirty mind here.

I remember a while back I thought about calling my other blog, instead of Sound Check, Sound Chic. But, then I thought that maybe the image it implies is not serious enough (and thusly seems to project superficiality onto me as a person). Or simply, instead of thinking about music, people might think about chics. Maybe my blog is not serious at all, but when I created it I was pretty serious about it. I think maybe I overestimated myself there a little bit.

But, on top of all that, the word chic reminds me of lots of fancy French-derived words–haute couture, vogue, la mode that have nothing to do with the blog’s topic. I guess the sound might help modify the meaning a little bit, but not enough for me. Bottom line: It’s not a women’s magazine (you will not page through it and find ads for women’s razors and you won’t come across any half-naked ladies [would you like more naked ladies?]) Maybe I should have been Sound Chic. It just seemed if I did that I’d be selling out to all women everywhere. As much as we think we’ve taken back (yawn) certain words, some of them just don’t lend themselves as much respectability.

With Sigh Club, you get what you get. A sigh is just a sigh — maybe. I write better when I forget I have an audience. I write better when I know that I can say ‘fuck it all’ just for the sake of saying ‘fuck it all.’ I remember writing term papers in college; I was so bad with organizing my thoughts. I would write everything out in longhand on scraps of paper as thoughts came to me. Then, the night before the paper was due, I’d type all of my notes up and try to make sense out of them. No linear thinking whatsoever. What a big analogy for how scattered my brain really is.

So anyway, fuck it all, I’m going to Maine tomorrow and I can’t fucking wait.